The Broadcast feature is like mail merge. Also, they can’t see the members of the Broadcast list. It’s designed for a 1-way communication and the receiver doesn’t know the message was sent through the Broadcast feature. It isn’t a two-way communication feature like Groups. Let us identify them individually and then compare them to help you understand which will work best for your unique business needs.īroadcast is a medium for mass communication on WhatsApp but it works in a different way compared to Groups. WhatsApp Business has multiple features for SMEs like a unified dashboard and KPI tracking analytics, but Groups and Broadcast stand out as the most trending features. 175 million people send messages to business accounts on WhatsApp every day. It’s aimed at helping small and medium enterprises (SMEs) with their marketing and customer engagement strategies. Between WhatsApp Groups and Broadcast, there is a massive opportunity for businesses that isn’t to be missed. With over 2 billion active users globally, and 5 million using WhatsApp Business, the mobile message application is a force to reckon with. Both are powerful communication features and involve sending WhatsApp messages to multiple recipients, but they serve different purposes.

These let you contact customers or potential customers in two distinct ways. It has two major features: Groups and Broadcast. WhatsApp for Business is a version of Whatsapp for small businesses.

What is whatsapp broadcast vs group