“Google has done a tremendous amount of stuff - their products are web-based - and probably most of it positive, but what we’ve also seen, obviously, is a tremendous centralization.” “Chrome literally exists to protect Google’s advertising business,” said Mark Mayo, a vice president at Mozilla, the company behind the web browser Firefox, a competitor to Chrome. Utilizing Chrome’s popularity in this way is yet another example of Google’s singular position in the modern web. Revenue to the offending websites would presumably plummet as a result.

If they don’t, Google will demonstrate its leverage not by simply removing offending ads from a noncompliant site, but by disabling all of its ads. Website operators had a few months before the launch to become compliant going forward, those who violate the standards will be given 30 days to get in line. The new filter will be rolled out gradually to the browser’s hundreds of millions of users. In other words, Google is betting that ridding the web of especially intrusive ads will render it more hospitable to advertising in general - and more profitable for advertisers and Google itself. With the Chrome update, the company hopes to come out ahead by lessening the temptation of web users to install more comprehensive ad-blocking software. A Deal for Twitter?: In a surprise move, Elon Musk has offered to acquire Twitter at his original price of $44 billion, which could bring to an end the acrimonious legal fight between the billionaire and the company.Inside Meta’s Struggles: After a rocky year, employees at Meta are expressing skepticism, confusion and frustration over Mark Zuckerberg’s vision for the metaverse.

The standoff is the latest in a series of confrontations between the companies. App Store Battle: Spotify wants to get into the audiobooks business, but Apple has rejected its new app three times.Big Tech’s Slowdown: Amid stubborn inflation and rising interest rates, Google, Meta, Microsoft and other Silicon Valley giants are signaling that tough days may be ahead.

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